The Redundancy of Depression

I want you to look good and hard at the above picture.  What would you say is going on here?  At first glance, you may say to yourself, “Oh, that’s a malpractice suit waiting to happen.”  Or…”Inappropriate physician behavior.”  I could proceed with a variety of possible scenarios, but WordPress would probably shut me down for inexcusable adult content.

Truth be told, this is the new ad campaign for Abilify.

ABILIFY® (aripiprazole) is a prescription medicine used to treat depression in adults as an add-on treatment to an antidepressant when an antidepressant alone is not enough.

Okaaay.  So what you’re trying to tell me is:

ABILIFY® (aripiprazole) is a prescription medicine that we invented to bamboozle the grown folk into believing Pill #1 is inferior and can’t POSSIBLY be effective because we chemically made it that way, unbeknownst to all ya’ll depressed jackasses out there.

Abilify’s original commercials showed middle aged adults slinking around the house in rumpled pajamas, crying over stacks of over-due credit card bills and not feeding the cat for days.  Apparently their demographic research was faulty.  So they put their swollen heads together and came up with a NEW commercial,  more kid-friendly.

So I decided to try a human behavior experiment.  I muted the commercial and made my 5 year old kid watch it, then give me her interpretation.  Here’s what she said:

“What kind of pet is that?  She should’ve bought a cute kitten.  But not a cat like Tess.  Tess is repressed.”

Tess is our cat.  A chronically DEPRESSED cat.  Cali’s interpretation of the word is REPRESSED.  (Is there even a difference?)

So in a round-about way, Cali somehow saw “depression” in that commercial.  Was it an intentional subliminal message or just a coincidence?  I shudder to think.  Either way, I struggle to grasp the intent.  Make meds friendlier?  More approachable?  Less scary?

I’ll tell you what’s scary.  That side-effect guy at the END of the commercial talking 500 mph and the only words you catch are “bloody stool” and “sudden drooling”.

I made a little movie about this very subject that will give you further insight into this new miracle-cure for the dysfunctional anti-depressant.

I give you…..Abilify vs. Cocaine!

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